If you’ve got search engine optimization expertise, then you’ve developed a valuable tool no matter what your business might be. Here are five different ways you can use this cornerstone of the digital marketing world in order to make more money online.
1.) Affiliate Marketing
For those who don’t know, affiliate marketing is one of the most common ways to make money online. The basic model is this: you recommend other people’s products and earn a commission based on sales.
The most commonly used affiliate marketing program is undoubtedly Amazon Associates, which offers you a percentage of any sales made from your link. In addition to the direct purchase of the item you’re recommending, you’ll also receive a percentage of whatever purchases they make for 24 hours after they click your link.
By utilizing SEO you can make your website come to the top of Google’s rankings. The higher in the rankings you are, the more traffic you’ll be able to funnel through your website and the more money you’ll be able to make at the end of the day.
If you’re particularly skilled with search engine optimization you can offer your expertise to companies who might not have someone dedicated to maintaining their web presence. This works especially well when it comes to smaller, local businesses.
You’ll go through and optimize their page in order to help them attain a higher rank in search engines. For example, if a dentist in Chicago wants to increase the amount of customers they have coming into their office they might stumble upon the page offering your services and bring even more customers to their door.
This means you’ll get paid, they’ll have higher customers, and everyone is a winner thanks to your utilization of SEO.
3.) Amazon FBA
While most people don’t think of it that way, Amazon is actually a search engine for products. This means that with a bit of optimization of search terms you can bring your own products higher on the rank when people are searching for something you might be selling.
Most often, these products will be imported from China or some other country with a low cost of manufacturing, at which point you’ll place a private label on them and sell them on Amazon. The beauty of fulfillment by Amazon is that you won’t need to store or ship your products, instead Amazon takes a fee out and keeps your merchandise in one of their warehouses and handles that end of things for you.
The better your SEO, the higher you’ll rank on the search engines and the more products you’ll be able to sell.
Youtube is also a search engine, just for videos. This means that you can manipulate it just like any other search engine in order to make sure that your videos come up on top of search lists for your key terms.
By doing this you can increase your online visibility by quite a bit, and if you’ve monetized your YouTube presence then you’re going to be getting a lot more views at the end of the day. Indeed, SEO can be very important for your success on such a popular platform since you’re virtually guaranteed to be in heated competition no matter how niche your videos are.
5.) e-Commerce Websites
While it may take some more work, you can also run your own dedicated online store. There are plenty of well trusted platforms out there like Shopify which will allow you to quickly and easily get a store online and running.
You’ll be able to get more hits the higher your rank runs on search engines which means more customers. Combined with some good copy and content you can experience impressive conversion rates as soon as you start getting a good amount of traffic.
Of course, you’ll have to handle the storage and shipping yourself, unlike if you used Amazon’s FBA service, but it does mean that you’ll end up with a higher percentage of your profits. SEO is absolutely essential when it comes to e-commerce.
Increasing your rankings in order to produce natural traffic for your keywords is probably one of the best ways to make sure that you get the traffic you’ll need to ensure sales.
Worth noting Is that you can utilize Amazon’s FBA service when selling from your ecommerce website. By simply just selling the products from your own platform, and not using Amazon.com’s platform, your margins will increase.
Search engine optimization is one of the keys to making your business a success, and it’s one of the most important factors around for those who work solely online. As you can see, it’s an integral piece of many different types of online businesses, and it’s exactly what you need to learn in order to give your endeavors the success they deserve.