Learning search engine optimization is vital to the long run of your online business. It’s essentially the first step to any kind of marketing online. It’ll all sound a little bit complicated, but you’ll find it’s really not that hard. In the future I’ll delve more in-depth with SEO content, but for now let’s get the basics down.
The Basics of SEO
SEO is an acronym for search engine optimization, which is pretty much exactly what it sounds like. You’ll be optimizing your page for search engines.
While there’s a tendency to think of only Google when you think of search engines, and it’s certainly the largest, it actually applies across platforms. The top three search engines are as follows:
- Google- The most widely used search engine in the world. Google is used for finding products, services, and information of a wide variety.
- YouTube- YouTube videos are used more and more as educational and entertainment material by pretty much everyone.
- Amazon- The world’s largest online retailer, Amazon’s search engine allows users to find a bewildering array of products with a simple search.
All of them have their own individual uses and each is valuable for different business models. You should always remember that Google isn’t the only search engine around.
Search engines work by utilizing different algorithms to decide on which pages are being presented to you. They do this by utilizing bots to crawl through the content on your page and information which links back to it.
They can react either positively or negatively, which we’ll get into in a moment, depending on how your page is set up. It wouldn’t do to have them presenting spam after all.
They also pick up links to your page, which are rated differently depending on where they come from. For now, however, let’s delve into on-page SEO.
On page optimization for search engines is dependent on a ton of different factors, each of which goes together to build a site which ranks high on the search engine you’re planning on manipulating.
High quality content is the name of the game here, utilizing images and videos you will cause your page to rank higher in search engines. This allows you to get more traffic from organic searches.
Also integral to this process is the structure of the page. You’ll want to include your keywords in the title and subheaders of the page in order to maximize your efforts to reach out. This usually means finding a clever way to work the keyword in without it looking like you’re just jamming the keyword wherever it fits.
Keyword research is also a vital part of this process, which I’ll cover more in depth later on as it’s definitely a beast of it’s own.
The final important piece of the puzzle for your on-page SEO is optimized coding on your website. A well-done page will quickly and efficiently load and increases your rank within search engines. It also keeps your potential readers and customers from getting frustrated with a slow loading process. I’ll touch on how to do this with more depth in the future.
Just as important to this whole process is how you handle your off-page processes. For the most part this means getting links on high quality sites. A link from a trusted authority like Forbes or Business Insider is going to be rated much higher than a link back from a no-name blog.
This can also have a negative effect on your rankings if you choose to use less than reputable methods. One of the common tactics utilized in previous years was a PBN, or private blog network, which cost a lot of would-be marketers a ton of traffic when Google’s algorithm changed and took these shady sites into account.
It’s best to build in a sustainable method, even if it’s a little bit slower.
For the most part, as long as you’re not farming out links, you’ll end up with a higher rank but the goal is to be included on high-quality, authoritative pages since those rank much higher.
In addition to this, social media traffic is also important for most pages. While it may not directly affect your search engine rankings it’s definitely a powerful way to bring in more traffic to your page. If you can get people talking about you on social media, then you definitely stand a chance at bringing a lot of eyes to your page.
By tying together on-page SEO and off-page SEO, as well as planning your content well you’re well on your way to success. It’s a lot easier than it seems at first glance, and learning these techniques is the key to the success of any online business, and indeed any business at all in the modern world.
Remember to complete this assignment before you continue on with this series.
Be sure to let me know if you have any questions regarding the process. There are no stupid questions, after all.