For many beginning webmasters, the cost of keyword research tools can seem pretty prohibitive. This inevitably leads to examining the free tools available, which usually ends up with mixed results since some of them are pretty much trash while others have a whole lot of functionality. While Ubersuggest might not have the functionality of a paid tool, it does offer the beginner a wide range of suggestions to help get things going.
What Does it Do?
Ubersuggest is remarkably easy to use.
Click that link, enter a keyword, and press the button. You’ll end up with a list of suggestions quickly and easily.
For instance, if you were working on a hunting website you may want to be targeting something highly competitive like “best hunting knives.”
After entering the keyword, you’ll end up with a list of suggestions beneath the box. It usually takes a couple of seconds to get up to speed, and then it will have the top suggestions just beneath the box.
Pretty predictable results in this case, but hey it’s just an example.
You can also click on them and take a look at the Google trends data without having to pop off the page. This makes it easy to assess which of them are the best.
That’s not all we’re looking at though, above this panel will be a few different panels. One of them, and possibly the most useful, is the word cloud.
This quickly displays some of the words which are connected to your key and how often they’re used. The larger the word, the more often it’s being used. From there it’s a pretty easy way to either target a longer keyword, say “best hunting knives under $50” or to ensure that you can target future keywords.
You could, looking at the above, easily segue from your “best hunting knife” article to “best quality hunting knife” and “best hunting knife for skinning” without having to think too hard about it. You can also snag some of the keyword suggestions from the top.
There’s also the keywords selected panel, which will show you all of the keys and allow you to download them easily for future planning. You can store the results from multiple searches here as well, meaning you can gather additional keywords for a ton of different subjects within your niche.
It’s not exactly on par with the high end tools out there but it’s a good little bit of unlimited functionality for those who care to take advantage of it.
Using Ubersuggest for Your Page
A lot of people use Google’s suggest, but Ubersuggest has a bit more functionality and a cleaner interface which makes it easier to use for most people.
If you’re completely new to SEO you might not be sure what exactly you’re looking for when it comes down to it. What you’re going to be using this tool for is assembling different keywords in order to create the content to target them.
Let’s go through a quick example, which isn’t quite as specific, in order to show you how much utility you can grab from this seemingly simple tool. Let’s pretend you want to start a site that sells tools used to work on small electronics for a moment.
The search term I used was “multimeter” for this example. I selected several of the keywords to add to the list, most of them from the very top in order to just get the “quickies” out of the way.
Rather than spending a whole bunch of time checking the trends on each keyword, I popped over to the word map to get a rough idea of what sort of things people search for in conjunction with the keyword.
The word map quickly shows me that one of the things people search for the most is information about reading the meters themselves, so I make sure to include some keywords which can be worked into content on troubleshooting multimeters, using them, and that sort of thing.
Of course, since we’re going to try selling them through an affiliate program for our hypothetical site as well, it makes sense to include keywords for accessories like clamps and leads. We’ll be doing a “best multimeter” buyer’s guide type article as well, since we’re aiming for conversion, but most of the searches tend to be about troubleshooting and using the tool.
We can take advantage of that to get a lot of organic traffic if we can rank for the long tail keyword.
Now, since Ubersuggest will let us, I’ll also add in “soldering iron” to the keyword search.
The wordmap is, once again, pretty self-explanatory. People are mostly looking to buy them, use them for specific purposes, and are trying to find videos of them.
I do a few more searches, for “small electronics repair” and “circuits” and snag some more related keywords in order to get a decent list of keywords that I can easily download.
With 42 keywords, I’ve got a basic list that will help me get the site off the ground. Most of the keywords I chose were informational, since that tends to bring eyes to the page, but it only took around fifteen minutes to get all of the information I needed to get started on my site.
From there I can either create the content or outsource the keywords to a trusted freelancer in order to make sure that I end up with a wide variety of top notch content.
The same could be done for nearly any niche.
My Overall Consensus
While it’s not going to replace things like SEMrush or Moz anytime soon, Ubersuggest is a handy tool for the beginner. The ability to quickly put together keywords and figure out what people are looking for is really useful.
On the other hand, there are some limitations: I used the word map as a rough guide and it’s not a perfect way to do things. It’ll take some time in Google Trends to get super indepth.
The main problem is this: all of the words which are suggested come after the initial keyword search. This means you’ll need to be a bit handy with keywords in the first place in order to get the best results using this application.
If you’re not quite ready to pay for your tools yet, however, Ubersuggest is a good way to get things off the ground as an initial research tool. Just remember that the more information you have, or find yourself, the better your end result will be.